How to improve your local ranking on Google Google Business Profile Help

More people use mobile than desktop to search for services, especially local ones. If your small business relies on local traffic, you can’t afford to ignore mobile optimization. In essence, HTTPS and other aspects of page experience are signals used by Google’s core ranking systems, not standalone ones.

This, in turn, increases the likelihood of your business featuring prominently in the local pack, improving its visibility for those using search location functions. While search engines use hundreds of ranking factors, some carry more weight than others. By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. By focusing on enhancing the overall user experience, websites can improve these UX signals, positively impacting their SEO performance and, ultimately, their visibility in search results. Understanding and catering to these intents can significantly boost your content’s relevance and value in the eyes of both users and search engines.

Top Ranking Factors for Local SEO in 2025: Tactics You Can’t Afford To Ignore

This ongoing monitoring allows you to see trends and changes in your local rankings, offering insights that can be invaluable for adjusting your local SEO strategy. To use Local Rank Tracker effectively, first, you’ll need to set up your project. This involves specifying the keywords you wish to track and the geographical areas you’re interested in.

The right KPIs reveal how effective your SEO efforts are at driving business outcomes. They let you see what is delivering results so you can concentrate on those areas and address the parts that need improvement. ” Yes, that matters—but SEO also affects conversions, revenue, and long-term brand growth. To check your page speed, you can use Google’s PageSpeed Insights tool. Expertise, on the other hand, is determined by the SEO Anomaly quality of your content and the frequency of posting high-quality content.

• Content is key not just for ranking, but also for user experience and conversion.
• This interactivity is how searchers interact with and respond to local businesses, rather than purely static (and game-able) information like links and citations.
• Before checking your keyword rankings, you need to identify the keywords that are most relevant to your business.
• In this article, you’ll discover the most important Google ranking factors that make a difference in 2025.
• In addition, you should occasionally do a kind of spring cleaning and sort out videos that are no longer relevant and/or work poorly.
• Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results.

Optimize Your Site’s Loading Speed

It offers valuable insights into your website’s performance, search traffic, and potential technical issues affecting your SEO. By leveraging GSC, you can optimize your website for better search visibility, user experience, and overall SEO health. You can also use GSC to perform bulk data exports for enhanced analysis in software like BigQuery. These inbound links, called backlinks, are crucial for search rankings.

Signing up for it is completely free and is something every local business owner should use. Let’s bring things to a close with a few local SEO tools you may find useful. On-page signals are also growing in their perceived importance for local SEO. You can see this from the results of BrightLocal’s previous surveys. To assign keywords to URLs, think about which services they map to. If there are no map pack and local “blue link” results, it doesn’t have local intent.

Manage your local reviews the right way

You can reach out to them through email and let them know that you have some content you think would benefit their readers. Depending on your industry, you can also post pictures of meals, jobs you’ve completed, or photos of your staff at work. These can boost your listing’s effectiveness because they help searchers see your product and get a feel for your brand. When customers visit your business, you can encourage them to leave reviews.

Have you seen improvement in rankings after improving user satisfaction? While this checklist gives you a number of link building guidelines, in truth, the greatest success comes when you color outside the lines. Since this process requires you to create at least one piece of “linkbait” content, it makes sense to create content that earns more and more links over time. Another similar tactic this pairs well with is broken link building.

Although social signals (such as likes, shares, and comments on social media) are not direct ranking factors, they do influence SEO indirectly. A strong social media presence can drive traffic to your website, increase brand visibility, and help earn backlinks, all of which can contribute to higher rankings. We’ve discussed content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we’ll get to in a while). A local rank tracker tool is a specialized software designed to monitor and analyze the search engine rankings of local keywords for local businesses.

When users spend more time on your page, it can lead to positive outcomes. When you link to credible external sites, you help users find additional information that’s relevant to their interests. Beyond that, you show search engines that you are providing solid information to support your site’s content.